When you first started blogging for your business, you probably thought that writing out the posts was going to be the most time consuming part of maintaining your blog. Those of you that have maintained your blog for a long time now know that is not even remotely the case! You must market your posts, share them, promote them, and more. So how can you get it done? The best way is with a specified to-do list. Here is ours:
Respond to Blog Comments
Not only did these readers take the time to check out your blog and read your content, they liked it so much that they took even more time to leave a comment for you! These people deserve a reply and a thank you, so make sure you are on time replying to their messages for you.
Respond to Comments on Social Media Posts Sharing the Blog
If you shared your blog upload on social media (and you should be!), take the time to reply to those who choose to leave their comment on your social media post rather than on your blog site. They deserve thanks and a reply as much as the people who commented directly on your blog!
Thank Those Who Have Shared the Blog
If anyone has shared your blog post from last week on their personal pages or their website, go thank them! They are sharing their audience with you and you will likely get a few additional comments and additional shares from them too – hello, backlinks! Be sure that if someone has shared a link to your blog post on their blog post, you return the favor.
Plan Priorities for the Week
Consider what you most need to do, and do that first. The items on your schedule that can wait a few days, well, let them wait a few days. You don’t want blogging related tasks to take up your whole day so that nothing else gets done. Setting priorities and not just to-do’s is a great way to approach things from the angle of actually getting everything done that you need to get done.
Research, Write, and Spell-Check Weekly Blog Post
Sure, you likely have an idea of what you’re going to talk about, but you should spend at least a half hour researching any factual points you want to make in your blog post before you submit it. You don’t want to accidentally share something that isn’t true! You should also run spellcheck – and then run it again, and one more time just to be safe! A spelling mistake in a blog post can very quickly drive away readers, no matter how good your actual content is.
Schedule Social Media Updates Regarding the Blog
After you submit a draft to be uploaded as a proper blog post, you need to share that thing far and wide! If you have a professional social media (which you should!), that is the perfect place to start. Share status updates on every single social media profile you have an account on linking to your blog. It’s likely that you have a totally different audience on your social media than your blog newsletter, so you will certainly get new eyes on your blog post this way. It is also guaranteed that your social media followers are already interested in what you have to say – they are following you on social media after all!
Create Graphics for This Week’s Blog Post
One of the biggest mistakes a blogger can make is not using high quality graphics with their blog posts. Whether you choose to just use a header photo or to add random photos interspersed with the text of your blog post, you need to have photos. Run the photos you plan to choose through an editor and clean up the colors and edges, and sharpen them if you must. Make sure that they are clear, crisp, high quality, colorful images that draw the eye. You can be sure that people will be drawn to read your post if there are also great visuals awaiting them on your site!
Read, Comment, and Share Other People’s Blog Content
You want people to read, comment on, and share your blog content, don’t you? Then return the favor! Everyone has heard the old adage that “you get what you give”, so get out there and leave some love on other people’s blog posts. If you’re feeling especially generous, share the posts or link to them in your own blog. This can forge a positive relationship between you and these other bloggers, and then they may be more inclined to do the same for you when you upload your next post, too.
Decide on Blog Topics for Next Week
Every month you should write out a list of topics you want to blog about that month (more on that later). Each week, you should peruse the list of topics to figure out which ones you feel like writing about this week. Even if you are not ready to write your post today, it is smart to plan which one you will eventually write about so that you know a little more of what to expect when it comes time to prepare and write.
Updating plug-ins, cleaning out spam comments, optimizing databases, and more – you should do these things at least once per week at minimum. They aren’t the most fun tasks pertaining to running a blog, that’s for sure, but they must be done. It is like keeping the kitchen clean in the back of a restaurant – the customers will never see it, but it has to happen to keep the restaurant running smoothly.
Enter Blog-Related Financials
It’s probable that, at least regarding hosting, you are paying somehow to have your blog on the internet. You should enter your blog related financials into your money ledger or bills calculator each week so that you are better able to keep track of how much you are spending to run your blog. There may be somewhere you can save money, especially by cutting back on paying your hosting platform for “premium” features that you may not really ever use.
Check Google Analytics
Check Highest Traffic Posts and Optimize
Once you’ve used Google Analytics to identify which one of your blog post is your best performing one, you should optimize it to have better SEO. SEO is the optimization of a webpage to appeal to Google’s search result algorithm, meaning that your blog post will show up (hopefully) on page one of search results relating to your blog posts topic. This makes sure that your already popular blog post can be seen by even more people!
Check Email List Conversion Rate and Newsletter Stats
If you have an email list (which you should!) that you reach out to when you upload your weekly blog post, you should check and see how many of them are actually clicking the link in the email and going to read your blog post. If the answer is “not many”, you need to figure out how to change your weekly blog newsletter to be more attractive to it’s recipients and get more clicks to your blog post.
Create 4 Weeks of Post Ideas for Next Month
Whether you post once per week or every day, you should plan ahead, and a great way to do this is to create a pool of post topics to write about for the next 30 days. Then, when it comes time to actually write and upload your next blog post, you aren’t hit with writer’s block and nothing to talk about. All you will have to do is choose from the list of possible topics that you already created. If you know you are going to upload five blog posts next month, make a list of at least ten topics, so that you are not bound to your original five choices.
Research and Reach Out for Guest Posting Opportunities
Guest posting can do wonders for a blogger. Whether you are asking to guest post on someone else’s blog or asking them to guest post on your blog, you should be out there asking! If you aren’t sure who to ask, start by building a relationship with other bloggers by linking to and commenting on their posts. Once you have a relationship with someone, they will be a lot more likely to come and guest blog when you ask them to! Then you can enjoy the reading eyes of their audience, as well.
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