Before you just pick one from a list of SEO companies in the USA, make sure you look at SEO company
reviews. All of them. If numerous people have had issues with an SEO company, there’s something going
on. Ask up-front for examples of reviews and case studies that prove success in your industry. It’s
CRUCIAL they have proven success in your particular industry because each industry has different
nuances and different consumer expectations. You should also additionally ask the following questions:
• What’s in my current contract? Re-read the contract. What does it include? When does it end?
• What’s the process to cancel? Sometimes contracts have an end date or a fee for canceling
before a certain length of time.
• How will we communicate and how often? Set communication expectations early, otherwise
you’re setting yourself up for disappointment.
• Do I have full access to my Analytics/Adwords accounts and my website? It’s helpful to
know who has FTP access, CMS access, Analytics access, and AdWords access.
• Will I own my website? Many SEO companies have website ownership clauses built into their
contracts. For example, some will build “free” websites but if you leave your contract early you
lose all rights to it. (We, of course, don’t do this. When you buy a website from us, it’s yours from
• Do you provide performance guarantees? A reliable SEO company doesn’t. Because of all the
moving parts and because each website is different, it’s impossible to guarantee results. If you
talk to a company that does, you need to back away as quickly as possible!
• Have you done work like this for companies similar to mine? This is crucial. Different
industries have different nuances and SEO requirements, which means you need to find an SEO
provider that knows your specific industry backward and forwards.
• What contracts, budgets, and options are available? Your budget should depend on your
starting point, goals, competitive landscape, and internal capabilities. No one size fits all—there
are no cookie cutter solutions, at least not from the best SEO companies.
• What are all your fees and payment options? Be sure you know every single aspect of how
you’re going to pay for what SEO costs. Otherwise, you might have work withheld because you
Good question. Whether you’re looking for the best local SEO companies for small business or need an
enterprise solution, picking the right company is crucial. An SEO partnership is long-term, so you need to
be sure of who you’re picking. Not all SEO companies or content marketing firms live up to their promises
of more traffic, better rankings (note: rankings aren’t the real measure of success), and more leads. Avoid
any SEO company that promises anything like the following:
• Overnight rankings
• Doubled traffic
• Instant leads
• Search engine submissions
• X amount of backlinks
• Any sort of ROI projections
If you want promises like that, you can find them—but you’ll regret it later when the results aren’t what
you signed up for.
SIGNS OF BLACK HAT SEO
Black hat SEO is what we call questionable SEO practices that try to “hack” the system. Google punishes
sites that use black-hat techniques, and the damage can take years to reverse. Bottom line: it’s not worth
If SEO expert makes any type of guarantees or promises about results in X amount of time, run. Some
signs you’re about to be duped include SEO strategies like:
• Buying a ton of links from random, crappy websites
• Using a computer program to generate hundreds of pages of garbage
• Using duplicate or scraped content
• Submitting fake press releases in order to spam links
If you haven’t used black hat SEO tactics on your site, don’t start. But if you have, we recommend
working with a reliable SEO company that can help clean up your website. Don’t risk the chance
of getting a Google penalty.
A word of advice—do not do business with anyone that insists on retaining copyrights to any and all
metadata they create, edit, or analyze for you. If they retain or have this right assigned to them, they can
legally bar you from using it or totally strip your site should you choose to leave them for another
company. With Blue Corona, everything we work on throughout our relationship is yours now, and yours
the benefits of hiring an SEO company can be outweighed by the negatives
if you choose the wrong SEO partner. For those of you who are still on the fence about paying for a
firm to handle your SEO, here is something to consider. When you hire an SEO company to improve your
online presence, you ultimately get:
• More time to focus on running your business
• An improved website and better user experience
• Improved rankings on search engines such as Google, Bing, and Yelp
Keep in mind that some agencies can help you with more than just SEO. It’s always a good idea to
choose a company that can also provide you with: content marketing, pay per click campaigns, social
media posts, email marketing, and much more! When you hire the right company to do this complex work
for you, you can focus on running your business instead of trying to learn SEO algorithms and best
Social media platforms, online reviews and blog articles have made it ever so easy for members of the public, or for
other companies, to leave online comments or negative reviews that mar your business' reputation.
Of course, there is nothing any business can do to stop people doing this; however there are many things that
businesses can do to prevent this from happening.
This is where an online reputation management strategy comes in.
It takes 20 years to build a reputation and five minutes to ruin it #reputationmanagement
What Is Online Reputation Management?
Online reputation management, or ORM as it is most commonly known, is, in extremely simple terms, managing your
business' online reputation.
There is no longer anything you can do to prevent people from talking about your business online, it is inevitably
going to happen, whether it be positive or negative. Therefore, it is crucial that you are aware of what is being said
about your business online and the steps that you can take in order to prevent these comments from having a
negative impact on your business.
The being aware of and adequately responding to online mentions is what ORM entails.
How Do You Control Your Online Reputation?
Unfortunately, there isn't much you can do to control your online reputation.
But there are things you can do in order to prevent any negative comments from having a negative impact on your
Don't Delete Negative Comments
This may sound like a strange tip, but it is something that many businesses do.
Deleting comments won't make the problem go away. Instead, it makes your business appear to your audience as if
you cannot deal with their comments. It can also have a damaging effect on your business.
You can make negative comments less easy to find by ensuring you are constantly posting great, original content.
Respond To As Many Comments As Possible – Even The Negative Comments
Many businesses receive negative comments online and immediately adopt the 'bury the head in the sand' approach.
But this does not need to be the option.
Negative comments can often provide your business with vital information with regards to where your business is
going wrong. It is also a great opportunity to speak to those consumers who have posted negative feedback and ask
Engage with them rather than ignore them. Ask for their email address and engage in a conversation, diffusing the
situation and offering them some form of compensation can really ensure they change their mind about your
Emulate A Positive Reputation All Of The Time
Online reputation management is something that your business needs to be aware of at all times, not just when
Ensure your business operates in a professional manner at all times, treating customers with respect offline will
encourage positivity online.
Be Prepared To Respond Quickly To A Reputation Crisis
Have in place listening posts throughout the internet to make sure you are aware of what is being said about your
business and where. As soon as you are aware of a crisis occurring, make sure to address and diffusion the situation
as quickly as possible. However, if you feel the situation has been taken too far do not be afraid to report the online
profile to ensure that person does not put your business at risk again.
Start monitoring your online brand mentions. Here's a study into the most mentioned brand monitoring tools in search
Set up and follow a plan on how to get, montior, and respond to online reviews
Prepare how to deal with negative reviews
Outline and follow online reputation management issue resolution flowchart
After having clarified the issues of SEO for a website, we can now analyze the practical aspect of the method.
Implementing a relevant SEO strategy is not as easy as it seems. In general, it consists of 5 prime points.
1. Choose the right keywords
A good SEO strategy starts with the targeted choice of keywords for the pages that are to be referenced. It's a long
process that requires time and precision. You must intelligently choose your keywords so that they fly and bring traffic
to your site. Here are the questions to ask yourself:
Which product / service to highlight on each page of the site?
Which keywords to choose for each page?
Which keywords are encoded by Internet users in the search engines?
What traffic will it generate on my site?
Are Internet users introducing these keywords part of my target?
What are the sources?
It is advisable to offer only one product / service per page to avoid ending up with too different keywords on the same
2. The content of the pages of your site
Search engines analyze the editorial content of your pages. This is a very important variable for your SEO because it
tells search engines what your page is about. The problem when writing your website is that you can forget that you
do not write content just for the robot that analyzes the pages, but also for the public. You have to find the right
balance to meet the requirements of SEO but also the expectations of your target audience. You have to know how to
be relevant, precise and complete and respond to requests from users. Keep in mind that the goal is to drive targeted
and quality traffic!
3. HTML code and technical rules
You may not know it, but search engines do not read the content of a site like a person. It's the HTML code that helps
them read and analyze the pages. So you have to optimize several elements like:
The title tag
The meta description tag
The use of titles H1, H2 or H3
The internal mesh
However, it must be kept in mind that these elements must always be in accordance with the predefined keywords
according to point 1.
4. The link strategy
Called also the linking, this step concerns the popularity of voting site. Search engines scan all sites and rate your
popularity based on what they say about you. They take into account:
The number of sites that talk about you. However, focus on quality over quantity.
The popularity of sites that talk about you. Like you, their popularity is also analyzed.
Do the contents of these sites have something in common with you? If so, that's a good thing for you. If not, it will not
improve your popularity.
5. The SEO update
Some time after the implementation of a strategy, an analysis and a review must be carried out in order to identify the
actions that have worked and those that need to be reviewed. It's the same for SEO strategy. This is all the more true
as search engine algorithms evolve constantly by integrating new criteria. Your SEO must always be on the page and
be readjusted from time to time.
This analysis is done on two axes:
The first axis is of a technical nature. We check that there is no forgetting, error in HTML coding, no missing tags,
redirection pages are activated, etc. Generally, this readjustment is done only once.
The second axis is more diffuse and needs to be revised throughout the existence of the website. The points to be
The positioning of the keywords with which you work.
Keywords that bring traffic.
The number of sites that talk about you and their quality.
The number of pages or urls that are referenced. The goal is to make sure that all pages on your site are accessible.
The progression of your traffic thanks to SEO.
If this last axis can require time and investment, it is necessary in order to keep optimal referencing.
In short, existing on search engines has become a major issue for a company. SEO is able to bring you a major
return on investment compared to paid advertising. You will benefit from this an increase in traffic to your site, sales
A good SEO should guarantee you a place among the top five results of the search engines. If you respect the
various steps of SEO, that is to say the choice of strategic keywords, the writing of relevant content, the use of HTML
codes and tags and the linking of your site, your site should rank well. However, remember that if it is the search
engine robots that are indexing you, your website must remain enjoyable for users to read.
SEO must be an important part of online marketing strategy especially if you do not have the budget to invest in
campaigns like AdWords. Why ? For a website that has worked on its SEO SEO will appear among the first links on
the results page of a search engine. This will not only generate more traffic, but especially optimized and targeted
traffic, in other words the presence on your site of Internet users interested in your services. Without SEO, your site
will not be scanned by search engines, you will be misclassified in the results page and you will get less traffic.
All of this is even more important if you operate in a competitive industry. Internet users rarely read beyond the first
10 proposals or even the first 5. If optimizing your SEO requires an investment of time and money, it will quickly bring
you independence and will cost you less than acquisition channels like Google AdWords with more, a better return on
To understand the usefulness of SEO for a website, you must first understand how the internet works. The Internet is
a huge network of related content, much like the threads of a spider's web. A 2016 scientific survey identified more
than 4.65 billion pages for 1 billion sites. That makes it content!
How do users get there?
Users are divided. Some want to be able to find their own site in the blink of an eye while others want to find the site
that answers their request / need.
The unique solution: the search engines!
In 2015, five search engines dominate according to Net Applications:
Google remains the undisputed world leader with more than 88% market share, followed by Bing with 4.15% and
Yahoo with 3.55%. As for Baidu and Yandex, the leaders in their respective markets (China and Russia) have not yet
reached 1% of market share.
How does a search engine work?
The search engine is a tool that allows to find web pages, videos, images, using keywords. It consists of robots that
scan the web for new addresses and new content, which they then index into a database. It is this same database
that is consulted by Internet users via the search engine.
The goal of the search engine is to propose the most relevant result to the requests it receives. In the case of Google,
he ranks his searches in order of concordance thanks to a complex algorithm comprising more than 200 factors:
The consequence of this hierarchization is the emergence of an endless battle for the managers of the websites
aiming to make appear their site among the first results quoted by the search engine. Because if it is there, it will
drain many more visits.
How to appear on the first page of results of a search engine?
There are several ways for a website to appear on the first page of results. The most important are the paid and
natural search methods:
Search Engine Advertising (SEA) translates into French by paid referencing;
Search Engine Optimization (SEO), in French, SEO
SEO is a set of techniques that aim to optimize the visibility of a website in the results of a search engine. We
distinguish two categories of natural referencing:
SEO called "on site" which includes factors inherent to the site: its structure, its performance, its content, the use of
meta descriptions and keywords, the use of specific files (sitemap.xml, robot.txt ), regular updating of the content, etc.
The so-called "off-site" referencing which therefore takes the factors external to the site as the presence on social
networks, the netlinking (the number of links on other sites that refer to yours), etc. If these practices occur most of
the time without your participation, they improve your SEO.
We will reimburse you in full less the expenses incurred. We will never make you spend for nothing. Who knows how to wait at the right time, will benefit. This is our guarantee!
Of course ! Serving and competent, customer service representatives are ready to answer your questions 24 hours a day, 7 days a week, 365 days a year. Be still patient, sometimes we have to rest!