Hashtags (#) are meant to categorize content for your audience. From a site’s algorithm’s perspective, hashtags allow people to find posts that are relevant to their interests by topic. If you search for #cats on a social media platform, you’ll be shown posts about cats from all over the world. You can fill in any word after a hashtag (or a string of them!).
Some people have figured out that they can use hashtags to their advantage when marketing, and you can too. You can use hashtags to gain more likes, more followers, more sales, and more notoriety online. But what hashtags are the best to use? Which ones will show your posts to the largest audiences? How should you choose which to use over another? Here is a list of the best hashtags to use when social media marketing for your business.
This is a hugely followed hashtag, especially on Instagram. There is a crowd following of this specific hashtag, and you can use it to your advantage. If you own your business or your product helps others to own their own business, you should use this hashtag. It is also a great way to connect with other business owners, especially if you add your industry to the hashtag – such as #businessownersphotography or #businessownersbakery. Doing this can narrow down the field of who sees your post, of course, but if you’re looking for a specific crowd, that is the way to do it.
Content marketing is a strategic marketing approach focused on creating and distributing valuable and relevant content to retain your defined audience – and is that not what you’re doing when you post on social media on behalf of your business? There are a lot of people who follow the content marketing hashtag simply because they like to see how other people approach content marketing, too. You’ll get a lot more views on your post just from those folks being shown your post because they follow the hashtag!
Do you post every single day, and does that post always contain a photo attachment? Then you should use the photo of the day hashtag! This hashtag is one of the most followed ones on Instagram, and is also widely followed on Twitter and Facebook, as well. Millions of people follow it on every platform! It’s discouraged from attaching non-relevant hashtags to your posts just to get more views from their followers, though, so only use this if you really do post a photo every single day!
This is a great weekly hashtag and helps your followers connect with you. By using this hashtag as your main hashtag for this post, you can use it as a prompt to tell a story about your business and how it came to be! The more a customer knows about your company, the more they will trust you, and the more they trust you, the more likely they are to do business with you! You may also be able to reach people who have never heard of your business, as a lot of people who use social media for their personal use follow this hashtag.
Much like the hashtag for Throwback Thursday, Motivational Monday is a great way to connect with those who follow the hashtag for personal reasons and know nothing about your business – it widens your organic reach. You can use this hashtag to promote posts about how you stay motivated to grow your business or to ask how others stay motivated. Some use the hashtag to share motivational or positive quotes, so if you yourself are in need of some motivation, check out this hashtag!
Here’s another one that can be used weekly – and it’s wildly popular by people who use social media for personal reasons, so if you can use it for your business somehow, you’ll get a lot of organic traffic from the hashtag’s followers. Use the hashtag to show your audience how your business has changed and transformed since you started it! You can also use the hashtag to show your audience how your products have changed and been upgraded over time.
This is one of the most popular hashtags in the world – just make sure that it’s actually Friday when you use it! Typically using this hashtag will result in a lot of new followers, but it’s a good-faith transaction – your new followers will expect you to go out and follow some new people of your own, and you can use this as a great reason to go seek out people who may not know about your product and follow them. When they get the notification, they’ll surely check out your profile, and who knows, maybe they’ll make a purchase!
Much like Follow Friday, this hashtag has the same idea – post something with this hashtag, and you’ll get a bunch of new followers, but you must go follow some people on your own, as well. The only difference? This hashtag can be used any day of the week. If you attach it to the very bottom of every post, you’ll get a lot of traffic, just make sure you return the favor by following back!
Have a good quote to share with your audience? Looking for a break from regular marketing and self promotion posts? Use this hashtag with your post! It’s another one of the most popular posts on Instagram, so you’ll get a good amount of organic traffic from it too, and if your chosen quote really resonates with someone, you might get a follow or even a new customer!
This hashtag has a lot of followers in the marketing business, and if that’s where your company does it’s work, you should definitely include this one in your list of hashtags on every post! Some blogs run posts on accounts that use this hashtag frequently with great marketing tips, and on that note, you can learn some great marketing tips of your own by searching what types of posts are available on the hashtag.
Give your audience a behind the scenes look at how your company operates in the day to day. Your followers will appreciate the look behind the curtain, and those who don’t already follow you but find the post through following the hashtag will likely follow after seeing that your company is transparent about it’s operating practices!
People are always looking for a deal, and to advertise yours with the “promo” hashtag is a great idea! Organic traffic will flood in if people are looking for the deal you promised them, just be sure that there is really a promotion or a deal when they get to your company’s page! Do honest business and don’t overuse this hashtag – if you do, people may avoid your page even when you really do have a promotion going on!
What’s better than a promotion? Free products and services! If you have a product or service that you’re advertising for free, put this hashtag on the end of the post! A lot of people follow the “free” hashtag to find deals just like the one you’re offering, and you’ll certainly get a lot of traffic – just be sure that your company is able to handle the influx of people claiming their free product! The best outcome of using this hashtag is that someone who just came for the free product will end up loving it and becoming a full-time customer!
Want to catch someone’s attention? Start telling them about this new product or service that they just have to have. You’ll watch their ears perk up and have their attention in seconds! If you can frame your product or service as something impossible to live without, you’ll get a lot of traffic to your website of people ready to make a purchase, and quickly! In fact, people who have never heard of your business before may give it a try if you can use this hashtag to convince them that they’re missing out if they pass up the great opportunity you’ve laid before them.
Have a new blog post? Shout it out on social media with this hashtag! It may not be one of the most popular hashtags on social media, but it will direct your new blog posts to exactly the people who want to read it – those who are already following the hashtag on social media. You can be sure that you’ll get new readers by using this hashtag on social media when you have a new blog post. Remember to add a link to the blog post on the social media post so your new visitors can find it!
Is there a free trial of your product or service? Advertise it with this hashtag! The hashtag may not have a lot of followers in it’s own right, but your use of it will certainly grab people’s attention and encourage them to try out what your business has to offer them.
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